L'annuaire du livre blanc de A à Z.

"New business models have emerged. They don’t solely depend on radio air play or TV broadcast of video clips. It now mainly depends on the relationship kept up between artists and their fans. Artists who rely on their fan base to broadcast and monetize their music are no apostles of any new concept. One could find examples of artists who used these tools and methods for every generation of musicians. In the case of established artists, it is all about using their visibility as a cheap leverage. But for most developing artist, it represents a necessity before a conviction. Without any record label or distributor, one of the options of the Do-It-Yourself artist is to sell music at concerts, in independent retail music stores or to fan clubs. Nowadays, with the advances in technology, music can be sold to fans through numerous channels."