L'annuaire du livre blanc de A à Z.

"The mobile industry is experiencing a true expansion across the world, and Canada is no exception — in 2010, 75% of Canadian households had a cellphone (Mobithinking, 2010), in 2011, 36% of Canadians had a Smartphone (comScore  Mobilens,  March  2011),  consisting  mostly  of  the  big  4  —  RIM, Microsoft/Nokia, Google Android and Apple, and in 2011 Yellow Pages Group announced  that 30% of their business searches are mobile.  That’s a huge number of people ready to be reached by location-based mobile advertising. From a Marketing point of view, this opens a door on a world of possibilities. However, mobile advertising is not increasing at the same rate as mobile usage. When it comes to the potential for mobile display advertising and search there are  only  5.201M  people  in  Canada  who  actively  use  their  Smartphone  for browsing and apps. This gives some indication of why mobile advertising is not growing as fast as the mobile industry in general."