| Id : | 967 |
| Title : | When advertising goes digital |
| URL : | http://www.arsgroup.com/templates/arsno.aspx?articleid=90&zoneid=4 |
| Catégorie : | Commerce et économie : Marketing et publicité : E-pub |
| Description : | "At that time, digital was a whole new world, and there was not that much risk. Compared to television advertising, creating a banner ad was easy and inexpensive, and when it came to gauging the effectiveness of advertising, click-through rates (CTRs) emerged as a popular metric because they were inexpensive and easy to measure. After all, the Internet was coined „the most measurable medium,? largely a result of the industry?s reliance on the click. However, as Albert Einstein once said, „Not everything that can be measured matters and not everything that matters can be measured.? Over the past several years, and through a variety of industry research, we?ve learned that this statement rings true when it comes to CTRs. While clicks can be measured, they do not necessarily matter, at least not to the extent that many might have believed." |
| Auteur du livre : | Jeff Cox, Doug Crang et Andrea Vollman |
| Sur demande de : | Comscore Ars |
| Editeur : | Comscore Ars |
| Date de parution : | Octobre 2010 |
| Langue : | Anglais |
| Edition : | Pdf - 16 pages |
| Lien de téléchargement : | |
| Lien d'achat : | |
| Auteur du lien : | |
| Date d'ajout : | 28/10/2010 |
| Remarques : | |
| Du même éditeur : | -> When advertising goes digital |
| Signaler un problème : | Nous informer d'un problème lié à ce livre blanc |
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