L'annuaire du livre blanc de A à Z.

"Successfully delivering email to the inbox is a complex, changing and constant challenge in email marketing. It takes a coordinated effort between the email marketer and the Email Service Provider (ESP) to successfully overcome the challenge of deliverability. Often the email marketers are following all the best practices, but not successful at delivery due to limitations with their inhouse systems. Due to the challenges and high resource requirements posed by the challenges of deliverability more marketers are moving to a reputable ESP solution and teaming up with them to successfully overcome deliverability challenges."