L'annuaire du livre blanc de A à Z.

"The explosive growth in "off portal" data traffic combined with the success of smart-phone application stores has led many operators to reassess their portal strategies. In the face of declining content sales and an increasing trend for users to navigate directly to their favourite mobile Internet product and services, many operators are questioning the role of their predominantly content-led portals, with some even considering closing the portal altogether as the declining content sales push portal P+L's into the red. This whitepaper will explore how mobile operators can transform their portals and applications from the typical content store front into a highly personalised, subscriber-centric interface accessible on all types of devices including phones and tablets, and focused on enhancing customer experience and, hence, loyalty, driving core voice and data revenue, and reducing OPEX."