L'annuaire du livre blanc de A à Z.

"With the rise of online, mobile and now social shopping, many predicted the rapid demise of the antiquated "brick-and-mortar" store. Yet it proved rather resilient… This whitepaper, co-created with eYeka’s creative consumer community and a panel of retail experts, highlights how consumers envision the future of shopping. It provides visual and authentic insights into how consumers expect to navigate through an ever-growing, dizzying array of brands, products and ways to purchase them. Will retailers listen and deliver on consumer expectations? This co-created whitepaper will prove invaluable to those interested in consumer trends and retail marketing."