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Catégorie : Commerce et économie: Marketing et publicité: Eye tracking

"La publicité sur le web a fait son apparition depuis déjà quelques années et n’a eu cesse d’évoluer depuis. Principale ressource économique de nombreux sites, elle existe aujourd’hui sous de nombreuses formes. Miratech s’est intéressé de plus près à ses différents types afin de déterminer quels critères ont un réel impact sur son efficacité ainsi que sur la perception de l’utilisateur."

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Catégorie : Commerce et économie: Marketing et publicité: Eye tracking

"Eye tracking commonly refers to the technique used to record and measure eye movements. In the last two to three decades we have witnessed a rapid evolution in eye tracking technology with systems becoming easier to operate and less intrusive to the test subjects. As a consequence the user base has also expanded with eye tracking being used more commonly in different research and commercial projects. The aim of this paper is to give a brief introduction to the human visual system, and to explain how eye
movements are recorded and processed by Tobii Eye Trackers. Some basic concepts and issues related to remote eye tracking and eye movement data interpretation are also briefly discussed."

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Catégorie : Commerce et économie: Marketing et publicité: Eye tracking

"As mobile devices become more and more popular, interest in eye tracking studies on these devices grows accordingly. Carrying out eye tracking tests on such small screens or physical devices in general, is not, however, completely straightforward. In this paper we aim to provide information on the limitations of eye tracking when testing mobile devices, as well as share our experiences with three different set-ups using Tobii products."

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