L'annuaire du livre blanc de A à Z.

"So, what will 2012 bring? We don’t have a crystal ball, but you can count on customers and prospects becoming more empowered by the wealth of information at their fingertips and the discussions taking place in social forums. They’re increasingly demanding that companies communicate with them on their terms, delivering the right message via the right channel at the right time. For marketers, that will mean expanding social, mobile and local initiatives to ensure they’re where their customers are. They’ll need to tap the unparalleled power of email to deliver highly targeted, revenue-generating content, and rely on marketing automation more than ever to deliver more personalized content to more people via more channels."