L'annuaire du livre blanc de A à Z.

"So, what's the deal with Multi-Screen Advertising? Whether online, on the phone, or gaming, consumers now expect to see dynamic advertising across all the screens they view. And that’s good news for advertisers. In fact, the more screens that carry your message, the more likely consumers are to take action. And, recent research shows that the multi-screen consumer is an extremely desirable customer. Compared to the average Canadian adult, multi-screen consumers have a higher discretionary income and a higher household income. They’re more likely to be entertainment-minded and are 10% more likely to stick with brands they like. Plus, this audience is huge: there are currently 2.3 million multi-screen consumers in Canada."