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| Social media marketing : 11 strategies to increase engagement Edité par : Awareness Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "Engagement is the key to social media. It is one of the primary ways in which social marketing differs from traditional marketing, and it contributes to emotional connections with your brand, creates free advertising, and positions your brand for thought leadership. No matter your marketing goals, engagement with your messages is something every brand should strive for." | |
| Social media optimization Edité par : uberVU Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "Social Media Optimization - designing your content so that it's easy to share and find on social sites - is becoming an increasingly important tactic in the social media marketing arsenal of businesses. In this White Paper we examine what exactly Social Media Optimization is and how it's different than SEO. We then explore the 16 Rules of Social Media Optimization - best practices to make implementation easier - showcase how some companies have actually implemented Social Media Optimization and give you some useful Tips & Recommendations so you can kick-start Social Media Optimization for your business immediately..." | |
| Social media PlayBook : everything your company needs to know to succeed on the social Web Edité par : Eloqua Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "This Playbook has been compiled based on the collective experience and insights of the Eloqua team and its online network of thousands of friends, followers and fans? This Playbook does not survey all social networks. Instead it focuses on the most important networks and most essential behaviors for businesses seeking effective social media engagement. Lastly, the Playbook was written for all marketers; therefore, you will find some counsel that is best suited for consumer marketers, and other tips for business-to-business marketers. Ultimately it was our goal to speak to all marketers." | |
| The 2011 state of community management Edité par : The Community Roundtable Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "Last year social business came of age as organizations got serious about executing in a new, more interactive and collaborative way. These organizations understand that using social technologies successfully requires both business process adaptation and people that understand how to manage these new social environments – at both a tactical and a strategic level. The conversation is no longer primarily about technology but about doing business effectively in a new communications environment. Community management is a critical element of managing networked environments effectively." | |
| The 7 whiteboard sessions every social media strategist needs to have in 2012 Edité par : Spredfast Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "Anyone working in social media knows things in this industry are constantly changing - from new strategies to new technologies to new platforms. It can be hard for social media practitioners and companies to stay ahead of the curve, particularly as enterprises, brands and agencies look to expand and scale their social media efforts across the organization to make social business a reality. (...) In this whitepaper, the top 7 whiteboard sessions that all social media practitioners and organizations should be thinking about are discussed to help businesses continue to grow and thrive their social media programs throughout the year." | |
| The definitive guide to integrating social media and email Edité par : Hubspot Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "Rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel. First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. That’s additional juice for email campaigns." | |
| The five most important metrics you should be tracking on Facebook Edité par : BuddyMedia Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "Facebook metrics can present a puzzling challenge for most digital marketers who have become accustomed to measuring success in terms of impressions, click throughs, and conversions. But when translated onto Facebook, how do these metrics stack up?" | |
 | The Global Social Media Check-up Edité par : Burson Marsteller Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "Many organizations are monitoring blogs and Tweets, and others are pushing out news and promotional messages through social media channels. But only by engaging with others online can the organization strategically garner a fair share of voice and remain master of its own reputation." |
| The power of Like: how brands reach and influence fans through social media marketing Edité par : Comscore Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "The following white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing – to show the impact of these impressions on Fans and Friends and help illustrate how brands today need to be thinking about their social marketing initiatives." | |
| The social funnel: driving business value with social marketing Edité par : Awareness Catégorie : Commerce et économie: Marketing et publicité: Réseaux sociaux "Most marketers struggle to identify, capture, and leverage the myriad social conversations related to their brands. Marketers face big challenges in knowing how to respond to the different types of brand conversations happening in the social realm and in prioritizing their efforts on the areas that will bring the most benefits. To help companies focus staff, resources, and expertise on harnessing and creating value from the overwhelming amount of raw social media data available, the new complimentary e-Book from Awareness, Inc. The Social Marketing Funnel: Driving Business Value with Social Marketing proposes a strategic Social Funnel framework with associated metrics." | |
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