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"Luxury retail is experiencing a resurgence. Forbes 1  recently reported global luxury sales are expected to grow eight percent in 2011, almost double the growth rate of overall retail. With such a sharp increase in sales, the iProspect Luxe Group, a specialty group of online marketers and luxury retailing experts, wanted to examine the differences in online search and shopping behavior specific to consumers who purchase luxury and brands online. To that end, the company commissioned comScore to develop and conduct research with the objective of uncovering the demographics of luxury and premium online purchasers, the true differences in their online shopping behaviors and how marketers can capitalize on luxury and premium brands’ growth."