Extrait du livre blanc : "Twitter's latest social video app, Vine, has exploded on to the scene, attracting adoption rates that have engulfed the mobile video landscape. As users and brands alike flock to the new platform, Unruly decided to deep dive into the data feed and draw out some meaningful insights for brands looking to delve into the latest social video trend. Unruly's Vine Guide For Brands offers key insights and tips for brands looking to leverage highly shareable, real-time video content as part of their marketing strategies.
(...) In a nutshell, Vine allows you to record six seconds of looping video straight from your phone. There’s no editing, filters or remixing - it’s just raw video capture. Videos posted on Vine are on an infinite loop, similar to animated gifs - an image format that has been popular since the very early days of the internet.
(...) The app allows people who may not be familiar with video production to play the role of director. What makes it stand out is you can shoot a huge amount of mini-frames within the six-second limit. Vine videos can also include different clips stitched together into one video rather than just allowing one continuous shot, which sets it apart from some other mobile video apps."