Un livre blanc Invodo : Watch this! The online retailer’s guide to video merchandising success
"In 2010, we launched groundbreaking research highlighting the impact of video merchandising on retail websites. It was the first study of its kind, providing a guide to best practices for brands and retailers who wanted to increase online retail video views and, therefore, increase video impact. We at Invodo used this data to create and implement video strategy for our clients. However, a lot has changed in a short two years. Do the original hypotheses still hold, and what has shifted? What new insight is out there that enables retailers to improve their online video strategy? We visited data from a subset of Invodo client product pages, and we’re pleased to present the results of our updated research."