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"Performance has always been crucial to the success of web sites. Repeatedly, studies have indicated that even small improvements in page load times lead to more sales, more ad revenue, more stickiness, and more customer satisfaction. For a long time, web developers could count on steady improvements in hardware and bandwidth. However, the explosion of mobile internet browsing has reversed this. The lower bandwidth, higher latency, smaller memories, and lower processing power of mobile devices have imposed a heightened need to optimize site performance to meet consumer expectations. This whitepaper summarizes the case for site optimization and provides an overview of strategies and tactics you can use to speed up your sites, with an emphasis on addressing mobile performance issues."