| Id : | 1943 |
| Title : | 2012 U.S. digital future in focus : key insights from 2011 and what they mean for the coming year |
| URL : | http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_US_Digital_Future_in_Focus |
| Catégorie : | NTIC |
| Description : | "Sparked by a wave of innovation in digital device hardware and technology software platforms, accompanied by consumers’ rapidly increasing digital consumption habits, 2011 marked an exciting year for the digital media industry and signaled an even more momentous year ahead. Amidst this constantly evolving landscape, successful digital strategies require insights into not only the current environment, but also into what trends will shape the future for digital consumers. This report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce define the current United States marketplace and what these trends mean for the year ahead, as comScore helps bring the digital future into focus." |
| Auteur du livre : | Comscore |
| Sur demande de : | |
| Editeur : | Comscore |
| Date de parution : | Février 2012 |
| Langue : | Anglais |
| Edition : | Pdf - 37 pages |
| Lien de téléchargement : | |
| Lien d'achat : | |
| Auteur du lien : | leslivresblancs.fr |
| Date d'ajout : | 22/02/2012 |
| Remarques : | |
| Du même éditeur : | -> 2012 U.S. digital future in focus : key insights from 2011 and what they mean for the coming year -> Digital omnivores: how tablets, smartphones and connected devices are changing U.S. digital media consumption -> It’s a social world : top 10 need-to-knows about social networking and where it’s headed -> Proposition d’une nouvelle mesure fiable dite ‘Person-Centric’ intégrant le panel comScore (...) -> The 2010 Europe digital year in review -> The 2010 mobile year in review -> The power of Like: how brands reach and influence fans through social media marketing -> US digital year in review 2010 -> When CPG brands get digital -> When money moves to digital, where should it go? |
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