"Generative AI represents a revolution on two major fronts for companies:
• First, it changes how people, especially customers, consume data by allowing them to personalize their interactions with brands in an extremely precise manner. Such a change will likely set a new standard for the way we interact with knowledge systems, as the advent of the Internet did for our consumption habits. This means that companies will have to rethink their methods and models to adapt.
• Second, generative AI upends many internal processes and practices of companies and people when it comes to productivity."