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The Mobile Games Playbook
Marketing mobile

The Mobile Games Playbook

"As the mobile device has evolved, so has the digital games industry. Mobile gaming has come a long way since the days of Snake and now offers some of the most cutting-edge and interactive games on the market, such as Po...

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The In-App Advertising Playbook
Marketing mobile

The In-App Advertising Playbook

"Mobile is the leading growth driver of global internet usage, with 80% of users accessing the web via mobile devices. But today’s digital world isn’t just mobile-first — it’s app-first. Apps dominate the mobile ...

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