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2012 U.S. digital future in focus : key insights from 2011 and what they mean for the coming year

  • EditeurcomScore
  • Version PDF - 37 pages - 2012 - Anglais

Introduction ou extrait du livre blanc

"Sparked by a wave of innovation in digital device hardware and technology software platforms, accompanied by consumers’ rapidly increasing digital consumption habits, 2011 marked an exciting year for the digital media industry and signaled an even more momentous year ahead.

Amidst this constantly evolving landscape, successful digital strategies require insights into not only the current environment, but also into what trends will shape the future for digital consumers.

This report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce define the current United States marketplace and what these trends mean for the year ahead, as comScore helps bring the digital future into focus."

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