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Your Guide to Paid Search

  • EditeurWSI
  • Version PDF - 13 pages - 2009 - Anglais

Introduction ou extrait du livre blanc

"When was the last time that you looked online for a product or service?  What stood out to you and did you visit the website to make a purchase?  If you did, then your habits are in line with 85% of the world who use the internet to make a purchase.  Online shopping has increased by over 40% in the last two years according to Nielson’s Global Online Survey. 

That’s over 875 million consumers! Think of all of those opportunities for new business.   If you aren’t taking advantage of them, then you should be and you’re leaving money on the table…. Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets. 

Additionally, PPC gives you ultimate control over your marketing dollars while allowing you to capture the attention of the booming number of online consumers who are ready to spend money on your products and services.  You just need to be there.  It’s like having an ad in your local newspaper and only paying for the prospects that read it!  How can it get any better than this in advertising?"

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