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How your internal linking scheme affects inrank

Dans ce livre blanc, découvrez comment le maillage interne influence l'Inrank.

  • EditeurOncrawl
  • Version PDF - 22 pages - 2021 - Anglais

Introduction ou extrait du livre blanc


Internal linking has always been a tricky subject for various reasons. Broadly-speaking Tech SEOs are in agreement that it’s a crucial element, but the emphasis was lost for a time (and surprisingly, seems to be growing again in the UK).

Internal linking isn’t sexy, implementing it is often difficult and justifying the potential benefit (to get the business case through) is often more trouble than it’s worth.

You can read more about Inrank here, but the short version is:
"Inrank is OnCrawl’s metric that offers you a view of PageRank within your website. It is a score on a scale of 0 to 10 that helps you understand how popular your pages are, and what the probability is that a user, navigating at random, would visit each page."

It goes without saying that the original PageRank algorithm used by OnCrawl may not be the exact PageRank algorithm used today by Google. I don’t perceive this to be a problem - as the method of measurement will be the same each time - but for anyone expecting any concrete answers, just be aware that this is a simulation.

Considering that very-few test changes like this before deployment, a simulation is still a lot better than the current standard - so let’s continue!"

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