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Conscious comms to inspire a culture of engagement

Un livre blanc qui vous explique comment encourager l'engagement de vos collaborateurs avec des initiatives environnementaux, sociaux et de gouvernance.

Conscious comms to inspire a culture of engagement

Introduction ou extrait du livre blanc

"In recent years, organizations around the world have become ever more conscious of the value of engaging with socially conscious programs promoting sustainability, diversity, and inclusivity.

Under the umbrella term of Environmental, Social, and Governance (ESG) criteria, what your workplace is doing to promote a better, fairer world has become a defining factor for customers, employees (existing and prospective), commercial partners, and investors.

Before engaging with your brand, many will want to know what actions your organization is taking on environmental issues and to see specific examples of your ESG engagement.

Even though many organizations have adopted proactive ESG criteria, however, getting internal buy-in and then promoting the success of these initiatives remains challenging.

Research from KPMG suggests that nearly half of global CEOs say they are under pressure to explain their organization’s ESG practices, with 42% saying they are struggling to tell a compelling ESG story. A further 56% believe they will struggle to meet rising expectations around inclusion and diversity."

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