"Dashboards have become a standard business tool over the last decade. Dozens of dashboard building solutions have sprung up to meet the demand. Yet in the flurry of technology and enthusiasm, little attention has been paid to how to design focused, thoughtful, and user-friendly dashboards.
Communicating with data isn’t about telling a specific story, but rather starting a guided conversation. It is more like a “Choose Your Own Adventure” book, the color commentary of a basketball game, or the narrative structure of a video game. It contains more dialogue than monologue.
We like to think that communicating with data is like a guided safari. Here at Juice, we believe the data author’s role is to create a target-rich environment for finding stories. It is up to the audience to recognize stories that are relevant to them. Traditional dashboard design focuses almost exclusively on defining the right success metrics, then piecing together a bunch of charts and gauges on a single page.
These techniques yield dashboards with a hodgepodge appearance and confusing information. What organizations are failing to take into mind is truly the most critical component - the end user. No matter how great the data may be, if it can’t be understood, interacted with, and most importantly acted on, the purpose of dashboard has not been achieved."