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The Little Black Book of On-Site Remarketing

Retrouvez dans ce livre blanc tout ce que vous devez savoir sur le remarketing on-site

  • EditeurSalecycle
  • Version PDF - 42 pages - 2021 - Anglais

Introduction ou extrait du livre blanc

"No, it’s not a typo.

This isn’t a guide about website ‘retargeting’.
We won’t be talking about following your customers around the web with targeted ads.
This also isn’t a guide about display ‘pop-ups’.
That word actually makes us cringe.
On-Site Remarketing is about engaging.
Not disrupting.
And that’s a very important distinction.

It’s a science and an art.

Today’s savvy consumers can spot a sales pitch a mile away. They don’t want to be sold to, they want to be helped. But delivering this online isn’t easy... It’s a science and an art. The science lies in identifying the people who want help.
The art lies in delivering the right message to help them."

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