"No, it’s not a typo.
This isn’t a guide about website ‘retargeting’.
We won’t be talking about following your customers around the web with targeted ads.
This also isn’t a guide about display ‘pop-ups’.
That word actually makes us cringe.
On-Site Remarketing is about engaging.
And that’s a very important distinction.
It’s a science and an art.
Today’s savvy consumers can spot a sales pitch a mile away. They don’t want to be sold to, they want to be helped. But delivering this online isn’t easy... It’s a science and an art. The science lies in identifying the people who want help.
The art lies in delivering the right message to help them."