"Your road to humanizing customer experience (CX) begins here.
Technology can sometimes make customers feel like the human element has been removed from how someone interacts with your company. However, technology can also help you humanize, personalize, and elevate customer experience—regardless of the industry or size of your business.
Humanizing customer experience is critical for business success in today’s market. Brand trust is now more important in consumers’ decision-making process than ever before—a fact which keeps many CMOs awake at night. By relating to your customers on a personal level, however, businesses can both win consumers’ trust and maintain it in the long term.
The problem is, the larger a company gets, the less personalized its service tends to be- come. As businesses scale, they leverage technology and automations to increase effi- ciency, and the end result can be that cus- tomers feel as though they’re being treated like a number, are less satisfied with your cus- tomer service, and lose trust in your company."