Continuous development turns product managers into experimenters.
"20 years ago, tech companies were hit with the ‘Agile Revolution’.
The idea? Shipping working software every week or two would help teams deliver better products, even if this method implied more risk. In other words, the ‘move fast and break things’ mentality reigned. But that was two decades ago.
Today, agile is mainstream, and new philosophies, building on the agile movement, have come to the fore; namely, Continuous Integration, Delivery and Deployment, largely geared towards DevOps teams.
Their big draw is that these processes and tools automate quality assessment, ensuring that when code is merged in piecemeal fashion – and not on one big bang release day – it works.
Even better, software can be deployed to the product environment at any time, by anyone. Now, your product manager can take the reins. Today, the market is ready to go a step further.
From Agile to Continuous Integration, Delivery and Deployment comes a thirst for Continuous Development. Continuous Development – we could even call it Continuous Activation – encompasses all of these ideas, but takes the logical next step."
